Definition

What is a trademark?

A trademark is an intellectual property right on a sign that distinguishes your products and services from those of your competitors.

A trademark can be:
– a word, an emblem or a logo
– a three-dimensional shape
– a (combination of) colours
– a sound (jingle), a position, a motion, etc.

A trademark needs to be registered for claiming protection which can be endless in time, as long as the trademark is in use and the registration is renewed (mostly every 10 years).

How we can help you and add value?

Analyze marketing materials and corporate identity

Advise on registrability

Assist in drafting long and short lists of trademarks

Defend your trademark before offices

Where we make the difference

EXPERTISE IN ALL FIELDS

We have assisted clients in all kinds of innovative, artistic and commercial areas. We have been involved in many large scale projects and the launch of numerous new products and services.

OFFICE PRACTICES

We keep a close track of office practices and case law in the EU and throughout the world, thanks to our trusted network of local agents. We can provide advice on registrability anywhere in the world.