Johan is specialized in key account and portfolio management, with a particular focus on cost-efficiency based on strategic parameters. He has experience in new company names. Johan advises on availability searches and defensive protection of new commercial signs, and defends in negotiations and oppositions. His clients include national corporations with international activities and communication offices. Johan acted for Colruyt, Baronie, Barry Callebaut, Beneo-Orafti, DCM, Oxurion and Luminus. He is a member of IBJ (Institute of Belgian Business Lawyers) and board-member of BMM (Benelux Association for Trademark and Design Law). Johan is a lecturer in the protection of commercial signs and designs, and has published articles about trade names, public signs and anti-counterfeiting. BMM Certified Trade Mark Attorney.


  • Designs
  • Domain names
  • Trademarks


  • Benelux and European Trademark & Design Attorney
  • Legal counsel (more than 20 year)
  • Business Lawyer (registered member of IBJ-IJE (Instituut voor bedrijfsjuristen – Institut des juristes d’entreprise) since 2005)
  • Past-President of the board of director at BMM (certified BMM attorney at BMM (Benelux association for Trademark- and Designlaw) since 2004)
  • WTR1000 Recommended Firm 2021 with a special reference from clients and peers: “portfolio management wizard who makes it his mission to chart the most cost-effective route to total protection”


  • Master in Business Law, University of Ghent (Belgium), 1998
  • Business Lawyer, University of Ghent (Belgium), 1998


  • Na maak komt wraak (pdf, 185.99 KB) Tendensen in het Bedrijfsrecht 19, IBJ, 2008, Bruylant/Kluwer, ISBN 9782802726647 PROINOMENMB –
  • Europass CV: (EN)!Qf99UT
  • Europass CV: (NL)!yT89JC