How to protect my trademark?


Trademark protection

What do trademarks and diamonds have in common?
They both last forever!

But a trademark can only be legally protected via a registration procedure in local or regional trademark registers.
The first filing date of a trademark is key since it sets the start of the applicants monopoly and can provide a worldwide priority right during 6 months.
As long as the trademark is in use it can be renewed indefinitely (mostly every 10 years).

How we can help you and add value?

Filing and renewal strategy

Cost effective approach

audit before renewals to optimize strategy

GEVERS handles all administrative steps and procedures to register and protect your trademark rights. Following an initial strategy discussion and possibly availability searches, we execute the delicate and determinant step of filing, anywhere in the world.
We take care of the day-to-day management of your trademark portfolio, including any changes within your organization or the recordal of transfers, licenses or any collaterals.
We also handle trademark renewals. Renewal fees must be paid in due time in all relevant countries. GEVERS keeps track on the renewal dates and handles all renewal fee administration for your entire portfolio to eliminate any risks of losing rights. 

We ensure that all administrative aspects are managed in an efficient and transparent way. 
Our new, cutting-edge, interactive Global Client Portal allows clients to consult their portfolio in real time, and to execute portfolio management decisions in direct connection with GEVERS teams.

We can perform audit services and examine your IP portfolio from an administrative and strategic perspective to ensure adequacy between your IP rights and your business structure and objectives. Such a process implies close dialogue between GEVERS and its clients to ensure accurate knowledge of the client's strategy and awareness of economic and operational factors. 

Where we make the difference


GEVERS goes beyond performing trademark protection-related services. We are a strategic partner in defining and implementing your Brand creation strategy and in managing your portfolio, taking into account our clients’ business strategy.


GEVERS integrates Trademark protection in a global strategy to maximize protection. Whenever appropriate, we suggest alternative or additional protection through other intellectual property rights up to Trade secret management.


Through the comprehensive in-house expertise of the GEVERS group, we are able to cover all your needs related to trademark rights acquisition, including tax, enforcement and valorization. GEVERS has its own practices in Dispute Resolution, Contracting and Anti-Counterfeit and collaborates with a network of specialized local agents worldwide.


GEVERS has been a leading firm for protecting Intellectual property rights for more the 120 years. It is recognized in many renowned databases on IP-specialist worldwide. Its experts play for consecutive decades a leading role in professional organizations like INTA, ECTA, BMM, Marques, AIPPI, LES,…

We look Forward to working with YOU

Contact us

Select an other service for Trademarks


Or take a look at other products

All products

We inform you that this website uses functional and analytical cookies. Would you like further information about how we handle your privacy? Then we would like to refer you to our privacy statementOK