A trademark is an intellectual property right on a sign that distinguishes your products and services from those of your competitors.
A trademark can be:
- a word, an emblem or a logo
- a three-dimensional shape
- a (combination of) colours
- a sound (jingle), a position, a motion, etc.
A trademark needs to be registered for claiming protection which can be endless in time, as long as the trademark is in use and the registration is renewed (mostly every 10 years).
ASSIST IN DRAFTING LONG AND SHORT LISTS OF TRADEMARKS
Our approach starts with a good understanding of your needs and ambitions. We review marketing materials and investigate your corporate identity in order to define a trademark strategy. We discuss the possibilities of with your inhouse or external marketing team and guide you through all phases of the trademark life cycle.
We have assisted clients in all kinds of innovative, artistic and commercial areas. We have been involved in many large scale projects and the launch of numerous new products and services.
We aim at always finding a solution for the issues that you may encounter and dare to think outside of the box.