A sign used in trade to identify the origin of products or services can consist of a ‘traditional’ word or figurative mark, on the one hand, or can have ‘non-traditional’ representation such as color, sound, multimedia or the position of visual element, on the other.
Nowadays, most IP Offices in the EU Member States are more lenient to accepting such non-traditional marks for registration. However as before, to be eligible for trademark registration, a sign must meet the requirement of distinctiveness.
