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World IP Day 2022

๐“๐ก๐ข๐ฌ ๐ฒ๐ž๐š๐ซ ๐ฐ๐ž ๐š๐ซ๐ž ๐œ๐ž๐ฅ๐ž๐›๐ซ๐š๐ญ๐ข๐ง๐  ๐ˆ๐ ๐š๐ง๐ ๐˜๐จ๐ฎ๐ญ๐ก: ๐ˆ๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐š ๐๐ž๐ญ๐ญ๐ž๐ซ ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž. ๐“๐ก๐ž๐ซ๐ž๐Ÿ๐จ๐ซ๐ž ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐๐ž๐œ๐ข๐๐ž๐ ๐ญ๐จ ๐ก๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ ๐ฌ๐จ๐ฆ๐ž ๐ซ๐ž๐ฆ๐š๐ซ๐ค๐š๐›๐ฅ๐ž ๐ข๐ง๐ง๐จ๐ฏ๐š๐ญ๐ข๐จ๐ง๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ง๐  ๐ž๐ง๐ญ๐ซ๐ž๐ฉ๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ฌ ๐ฐ๐ก๐จ ๐ก๐š๐ฏ๐ž ๐œ๐ก๐จ๐ฌ๐ž๐ง ๐†๐„๐•๐„๐‘๐’ ๐ญ๐จ ๐ฉ๐ซ๐จ๐ญ๐ž๐œ๐ญ ๐ญ๐ก๐ž๐ข๐ซ ๐š๐ฌ๐ฌ๐ž๐ญ๐ฌ.ย 

Influencers and brand owners: handling wrongful use and the art of letting go

Our consuming society is globally shifting to social media and online marketplaces. This trend has created incredible opportunities for some, and significant losses for others. The traditional mediums for advertising, such as print, radio and television, are losing significant traction to digital spaces. Brand owners are trying to catch the wave by finding new ways to connect with the younger demographic audience. As such, the demands to enhance desirability of brands and deliver products to targeted demographics is growing rapidly and, in turn, brands are hiring the services of social media influencers.

Cannabis: Trademark Protection in the EU. Don’t ‘shock’ the public!

The legalization of cannabis products has been stirring the public debate for decades. With several US states adopting a more liberal approach to the green goods, especially for medical / therapeutic use,ย ganjapreneursย are ready to take their share of the (legal) market for cannabis and its derivatives, from oils to edibles. The same is happening on the other side of the ocean in several European Union member states.