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The route to registration for a sign is made up of several steps including an application to register it as a trademark. And within this application, and in order for it to be registered as a trademark, it must comply with a number of statutory rules.

If the most frequently occurring trademarks are “traditional” words, figurative and figurative marks with word elements, then a sign used in trade to identify the origin of products or services (the basic definition of a trademark) can also consist of non-traditional marks.

Without being too exhaustive, a list of “non-traditional” trademarks will include color marks, shape trademarks, sound marks, pattern marks, position marks, motion marks, multimedia marks or even hologram marks. In this article, we will focus on color and follow it with a series of articles on the other forms of non-conventional trademarks.

Our digital economy has become more and more data driven. Databases today are increasingly generated and verified with the means of machines, sensors and other new technologies, for example Artificial Intelligence or the Internet of Things (“IoT”). In order to secure the competitiveness of digital sectors and markets there are legislative initiatives on a European level to guarantee the free-flow of data, such as the Data Act Proposal of the European Commission of 23 February 2022. This is a difficult task because of the existing legal framework in relation to the protection of certain types of data contained in databases, specifically under the so-called “sui generis right” of the maker of the database.

Article 27.2 of the Universal Declaration of Human Rights states the following: “Everyone has the right to the protection of the moral and material interests resulting from any scientific, literary or artistic production of which he is the author.”

The protection of intellectual property is essential to furthering innovation on a global scale. Without protection of ideas, inventions, products and services (and the ability to enforce those rights), individuals as well as businesses would most likely focus less on research and development.