The stage and characters in the world of IP continue to evolve and staying ahead of the curve is critical for IP professionals towards providing informed advice to clients or corporate departments on best next steps in IP protection, enforcement and monetization. GEVERS has designed the “…on the edge of IP” newsletter to assist you with ‘edgy’ subject matters IP in the EU. Let’s take a look at our ‘building block’ articles from the past 12 months!
You must have been living on Mars lately to not know that the metaverse is the next best thing. One can give several definitions to the metaverse, but – simply put – it is a network of interconnected 3D virtual spaces in which users can interact with each other via avatars. The fun thing about such a metaverse world, is that people can experience things which cannot be experienced, our which are at least more difficult to experience, in the real world. Via the metaverse you can for example walk across the Great Wall of China with one simple click of your mouse while doing the same thing in real life will cost more effort and money.
Today the metaverse is still a mystery to many. There are more questions than answers. Particularly in relation intellectual property rights (“IPR”) infringements in these emerging worlds. We will (a least attempt) to unravel some of these mysteries.
The metaverse might just be the next big thing. But how will you protect your brands in the metaverse? Even if you are not an early adopter, it is better to be safe than sorry. Read on to find out more about trademark protection for all things metaverse from a general EU trademark perspective.
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