All posts by Johan Dedeckel and Katia De Clercq

safeguarding

Safeguarding your trademarks about becoming a generic term is imperative

As a trademark owner, you have to preserve your trademark from becoming a generic term for the goods or services which it covers.

Although a trademark becoming a generic term for the product or service it covers may seem to be the ultimate marketer’s dream, as nothing works as good as a trademark literally describing a product or service, it must be avoided if you want to maintain the exclusive rights to use in the market.