All posts by Eugénie Bard

Marketing and Monetisation

Publications of patent applications and granted patents are a recognised source of information on technological innovation programs and patenting strategies of players in a given field. Tapping into this resource, data reporting tools such as mapping/landscaping are often used to provide general overviews of competitive activity. Going beyond, patent data analysis can become a personalized, wide-ranging strategic tool, if well-defined objectives are set for the analysis, a dedicated search strategy is implemented and an actionable report is produced, with recommendations closely fitting the objectives. As a consequence, patent data can have an impact throughout your specific innovation cycle, enabling key choices and decisions at every stage of the cycle, from Ideation to Development to Marketing and Monetisation.

Development stage

Publications of patent applications and granted patents are a recognized source of information on technological innovation programs and patenting strategies of players in a given field. Tapping into this resource, data reporting tools such as mapping/landscaping are often used to provide general overviews of competitive activity. Going beyond, patent data analysis can become a personalized, wide-ranging strategic tool, if well-defined objectives are set for the analysis, a dedicated search strategy is implemented and an actionable report is produced, with recommendations closely fitting the objectives. As a consequence, patent data can have an impact throughout your specific innovation cycle, enabling key choices and decisions at every stage of the cycle, from Ideation to Development to Marketing and Monetisation.

Key enabler to your innovation lifecycle

Publications of patent applications and granted patents are a recognized source of information on technological innovation programs and patenting strategies of players in a given field. Tapping into this resource, data reporting tools such as mapping/landscaping are often used to provide general overviews of competitive activity. Going beyond, patent data analysis can become a personalized, wide-ranging strategic tool, if well-defined objectives are set for the analysis, a dedicated search strategy is implemented and an actionable report is produced, with recommendations closely fitting the objectives. As a consequence, patent data can have an impact throughout your innovation cycle, enabling key choices and decisions at every stage of the cycle, from Ideation to Development to Marketing and Monetisation.