Vision about Intellectual Property

• IP is not merely a protection tool, but it is also – if not before – a strategic tool, driven by business strategy.
• As such, IP helps identify, formulate and conduct the creation, the development and the exploitation of client knowledge, transforming it into actual, exploitable assets.
• IP assets need to be secured with the utmost care and with up to date technologies and risk management tools; in that respect, size of the service provider does matter, for ensuring adequate level of human and financial resources.

Vision about IP Professionals

• IP owners or potential owners need complete integration of IP services into their value chain, from idea generation to product valorisation.
• IP professionals need to be more than ad hoc IP service providers: they must be able to understand business issues and to provide their clients with strategic advice very early at the strategy definition stage and very late at the valorisation stage.
• IP professionals must also provide clients with innovation project management services.
• Without premier support professionals, attorneys are not in the position to deliver valuable services to their clients; as a result, a premier IP firm must also aim at attracting, developing, valuing and keeping excellent support professionals.

Vision about IP Services

The following words best describe the reality of client service:

• Partnership
• Shared knowledge and competence
• Integration
• Efficiency and security
• Flexibility
• Long term
• Transparency
• Accountability
• Shared profit