A trade mark is a symbol which allows your products and services to be readily identifiable and distinguishable over those of your competitors.
It may consist of a word or different words, a design (logo), or a combination of those. You can also register a three-dimensional shape, a combination of colours or even a sound.
Your trade mark can also consist of other distinguishable symbols such as your company or trade name or even your domain name.
A registered trade mark protects the symbol which identifies a product or a service.
The speciality principle is being applied: you ask protection for e.g. non-alcoholic beverages, leather or information technology services according to an International Classification which comprises 45 classes. (The Nice Classification)
Factual Background on Counterfeiting and Piracy in the EU
The growing global phenomenon of counterfeiting and piracy threatens the competitiveness of innovative industries, the livelihoods of creative artists and workers, and the health and safety of consumers.